With extras

Capture a content! With extras.
We created a fresh and playful commercial for the launch of Apenta+ Elements, the latest addition to the Apenta range. The Elements can is a brand new packaging, so it was ultra important to visually and tactilely convey the parameters of the product as accurately as possible. So we matched the film exactly to the packaging, using exactly the same colours and a split screen to even recreate the horizontal separation of the product packaging. 
Alongside the vivid and strong imagery, the film has a special focus on musicality.
It’s a music video anyway :) We've created a fresh club music soundtrack instead of the usual advertising music
to grab consumers' attention before they even look at the screen.
Thank you the beautiful photography for Balint Nikes-Soós.
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